Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee every time someone clicks on their ad. It is designed to drive traffic to websites by placing ads in front of potential customers who are actively searching for specific products or services. The process involves selecting relevant keywords or audience criteria to display ads on platforms like search engines, social media, or websites. When a user clicks on the ad, they are directed to a specific landing page, and the advertiser is charged for that interaction. PPC is highly targeted and allows businesses to reach their desired audience quickly while controlling their budget. The effectiveness of PPC depends on factors like ad relevance, bidding strategy, and the quality of the landing page. Though it is a powerful tool for generating leads and increasing sales, it requires continuous monitoring and optimization to deliver the best results.